# Timebrews — AI Signage & Advertising CRM

Canonical URL: https://alectorlab.com/work/timebrews-ai-signage-crm
Raw Markdown: https://alectorlab.com/work/timebrews-ai-signage-crm/raw
Industry: Digital Signage / Advertising
Capabilities: Computer Vision, AI Product Engineering
Owner: Alector Lab – Enabling Technologies Ltd (direct)
Provenance: Alector Lab project record; claims describe the published product scope.
External Reference: https://timebrews-signage-dev.web.app/

## Summary
A centralized advertising CRM where users can schedule different campaigns across Android-powered LED displays in multiple locations and use AI Signage insights to understand audience demographics.

## Operational Problem
Running advertising across many physical screens creates a fragmented workflow: each location can need different creative, schedules, campaign rules, and reporting, while advertisers still need evidence about the audiences reached.

## Operating Context
The Timebrews web application manages installed Android LED displays across different places. Its AI Signage module adds audience information, including demographic signals, to the campaign and location workflow.

## Engineering Approach
The product connects campaign management with a distributed Android display network. Users choose advertising content, locations, and schedules from the web application, while the AI Signage layer collects and organizes audience insights for campaign review.

## System Architecture
1. Campaign layer: advertisements, schedules, and location targeting
2. Display layer: installed Android LED screens across multiple places
3. CRM layer: customers, locations, campaigns, and activity
4. AI Signage layer: audience and demographic insight collection

## Implementation Details
The centralized web application lets users run different advertisements on selected screens and manage the relationship between campaigns, customers, devices, and places. The AI Signage module brings audience information back into the same operating view.

## Governance-Reviewed Outcomes
- **Multi-location (Ad delivery):** Different campaigns can run on selected installed displays
- **Android (LED network):** The web platform coordinates Android-powered signage
- **Audience (Demographic insights):** AI Signage connects campaign activity with audience data

## Technology Stack
- Android Signage
- Campaign Management
- Computer Vision
- Web CRM

## Engineering Lessons Learned
- Campaign, screen, customer, and location records need one shared model so a user can understand exactly where and when each advertisement runs.
- Audience analytics should use clear notices, appropriate consent or legal basis, defined retention, access controls, and aggregated reporting wherever individual identification is unnecessary.