The problem
Many clubs already record matches but still depend on manual tagging or broadcast-oriented tools. That leaves useful player behaviour, awareness, pressure, and decision context buried inside video.
The approach
The pipeline follows players through camera movement, calibrates the pitch into real-world coordinates, reconstructs match events, and computes player and team measures including scan frequency and composite performance indicators.
Implementation
Clubs upload footage, follow analysis progress, and receive match views built for coaching review. The product also supports event extraction and broader pitch coverage through multiple camera angles where available.
What we learned
- A useful club product has to match the way teams actually film, not assume broadcast cameras or wearable tracking data.
- Performance measures become more credible when coaches can trace them back to visible events and player movement.